Lois

Established in Valencia in 1962, Lois jeans are still made in Spain. The first European jeans brand, Lois valued innovation more than the traditional American denim brands. Lois started by creating denim workwear from fabric woven on their own looms but soon evolved into a fashion jeans brand. The youth movement of the 70s saw Lois jeans rise in popularity. Worn by sportsmen Johan Cruyff and Bjorn Borg, Lois grew into a leading denim brand. In the 1980s, football casuals adopted Lois clothing, such as the popular Lois Tejana jacket. To achieve that 80s Casuals look wear Lois Dallas jumbo cords, with retro trainers and a t-shirt featuring the Lois bull logo.

These days Lois clothing has rejected seasonal whims, creating retro-inspired men's jeans, cords and jackets that can be worn all year round. If you're a fan of retro styling and great fit, you'll love Lois clothing. At Atom Retro you'll find men's Lois cords (in jumbo or thin cord), Lois jeans, denim jackets and t-shirts with free worldwide delivery (subject to minimum spend).